Jasmine Proctor
(she/they)
About
Jasmine holds a MA in Communication from Simon Fraser University, as well as joint BA in English Literature and Communication.
She is primarily interested in the relationship between community-based labour practices and identity, with a focus on fandom and queerness. Their previous work focused on the intersections of transcultural fan labour, government policies, and corporate strategies that have allowed for Korean popular music to be leveraged as a soft power tool.
Education
Western University | 2023–Present
PhD – Media Studies
Supervisor: Dr. Norma Coates
Expected 2027
Simon Fraser University | 2018–2021
MA – Communication
Supervisor: Dr. Dal Yong Jin
Thesis: “From Gangnam to Global: K- pop transcultural fan labour and South Korean soft power”
Simon Fraser University | 2013–2017
BA – Communication & English (joint major)
Recent Work Experience
Faculty of Information and Media Studies, Western University | 2023–Present
Teaching Assistant
Digital Democracies Institute, Simon Fraser University | 2020–2021
Research Assistant to Dr. Wendy Hui Kyong Chun
Transnational Culture and Digital Technology Lab, Simon Fraser University | 2021
Research Assistant to Dr. Dal Yong Jin
School of Communication, Simon Fraser University | 2018–2021
Teaching Assistant
Conferences
2024
Proctor, J. (2024). “I’ll go and come back safely”: The case of BTS and relational labour in the face of military enlistment, presented at the Celebrity Studies 2024 Conference, University of Amsterdam, Amsterdam, Netherlands.
2024
Proctor, J., & Maeda, T. (2024). Echoes of Allegiance: Tracing cross-platform affective narratives in K-pop fandom, presented at the Canadian Communication Association conference, McGill University, Montreal, Canada.
2024
Proctor, J. (2024). “Block & Report”: Fansites, K-pop, and the policing of fan labour, presented at Generating Community: A FIMS Graduate Conference, Western University, London, Canada.
2022
Donabedian, T., & Proctor, J. (2022). Bulk buying borahae: Fan labour and access in pandemic era fandom, co-presented at BTS: A Global Interdisciplinary Conference III, Seoul, South Korea.
2021
Proctor, J. (2021). Giving you the best of me: ARMY labour practices as parasocial response, presented virtually at BTS: A Global Interdisciplinary Conference II
2020
Proctor, J. (2020). “The more things seem to change, the more they stay the same”: COVID-19, “Ontact,” and K-pop fandom, presented virtually at the Fan Studies North America Conference
2020
Proctor, J. (2020). Labour of love: Fan labour, BTS, and South Korean soft power, presented virtually at ICAMA-KAS International Conference, Jeju, South Korea
2020
Proctor, J. (2020). We-defining the parasocial: BTS, Weverse, and transcultural fandom, presented at BTS: A Global Interdisciplinary Conference, Kingston University, London, UK
2019
Donabedian, T., & Proctor, J. (2019). “Oppa didn’t mean it”: shared identity and the exploitation of emotional labour in K-pop fandom, co-presented at Fan Studies Network Conference, University of Portsmouth, Portsmouth, UK
Publications
Proctor, J. (2025). “This one’s for the sapphics”: Mamamoo, “girl crush,” and transcultural networks through queer fan labor. Popular Communication, 1–15. [doi].
Burton, A. G., Chun, W. H. K., Bounegru, L., Devries, M., Harris, A., holtzclaw, h., Jucan, I., Juhasz, A., Kamish, D. W., Langlois, G., Proctor, J., Tomlinson, C., Vasudevan, R., & Weltevrede, E. (2023). Algorithmic Authenticity. Meson Press.
Proctor, J. (2021). Labour of Love: Fan Labour, BTS, and South Korean Soft Power. Asia Marketing Journal, 22(4), 79–101. [doi].
Awards & Scholarships
2025
Social Sciences and Humanities Research Council Doctoral Fellowship
2023
Dean’s Entrance Scholarship – Western University
2020
FCAT Graduate Fellowship – Faculty of Communication, Arts, and Technology, Simon Fraser University
2020
GPS Graduate Fellowship – Graduate and Postdoctoral Studies, Simon Fraser University
2019
David Lam Centre Student Travel Award – David Lam Centre, Simon Fraser University
2019
Graduate Fellowship – School of Communication, Simon Fraser University
2019
Travel & Research Award – School of Communication, Simon Fraser University
Jasmine Proctor 